AL

Lacoste

Chinese New Year

Campagne Lacoste pour célébrer le nouvel an chinois

(Année du lapin).

Lacoste mission is to become the most aspiring brand in fashion sport.
The cny collection is answering to the need for versatility of our urban customer. across these collection we mixed elements of traditional china and modern needs and design. The film displays a retro-gaming treatement where the brand's mascotte interacts through different sports with the new year's emblem, the rabbit.

Film

Film (9/16)